- Thursday 1/25/2024
- Time: 10:00 am - 12:00 pm
- Course Code: 398TL
- Cost: No Charge
- Room Location: BCEC Exhibit Floor Classroom K
- Credits: 2 CE Hours
Marketing and Automation Strategies Proven to Accelerate Practice Growth
Keith Washington, Keith Washington is the Chief Technology Officer at ProSites and has over 30 years of software product management and development experience. He has an accounting degree from the University of Maryland and has led product transformations at many successful companies. Keith has been with ProSites for over 9 years and has led in the development of solutions to help transform dental practice efficiency and productivity. He has a passion for building solutions that help dentists acquire, retain, and engage their patients.
This course will dive into best practices, and pitfalls to avoid, in core online marketing areas: your practice website, social media marketing, search engine optimization, pay-per-click advertising, and reputation management. Learn tactical tips on how to improve all aspects of your practice’s online marketing and leave with a list of next steps of what you can do today to start getting new patients and increasing referrals through the Internet.
- Understand and utilize each core online marketing pillar to accelerate practice
- Have a thorough Understanding of website design best practices, pitfalls to avoid, and must-have sections for patient success
- Utilize SEO, PPC, and Social Media in their online marketing strategy and how to improve their results
- Drive online reviews and how to respond to negative reviews for overall to their online reputation
Recommended Audience: Dentist, Office
Ambient Noise Disclaimer: Please note that this course will be held on the Exhibit Hall Floor and will be subject to ambient noise.
The ProSites grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.