In our internet age, you might think that Facebook ads, Yelp!, Google, or some other new marketing tactic would overtake word of mouth as the leading contributor to our new patient pipeline.

While there’s some truth to that, the bottom line is those tactics haven’t replaced word of mouth. In fact they make word of mouth even more important.

But word of mouth has evolved… 

Today word of mouth includes what people say about you online in the form of online reviews. 

Online reviews are now one of the biggest ranking factors in a local search and in whether people referred to you ultimately schedule an appointment.

If people are referred to you, they search you before scheduling an appointment. If they don’t see recent, relevant, positive reviews when they search for you, they’ll ask another friend for a recommendation.

And if you’re not on the first page of search results or the Google Map Pack when patients search for dentists near them, the odds of you jumping over the 10-plus practices that appear on the first page and the Google Map Pack are virtually zero.

In Raving Patients: Get Visible, Get Credible, Get More New Patients, Dr. Tau will share a simple plan to achieve both of these important results: earning a steady flow of online reviews and converting those reviews into a steady stream of new patients for your practice.