- Friday 1/26/2024
- Time: 2:00 - 4:00 pm
- Course Code: 583RL
- Cost: No Charge
- Room Location: BCEC Exhibit Floor Classroom F
- Credits: 2 CE Hours
Nine Marketing Accelerators to Recession-Proof Your Dental Practice
SORRY, THIS COURSE IS SOLD OUT!
Johnny Miller, For the last 20 years, Johnny has helped brands, just like yours, to leverage technology and leverage proven systems to find new customers, engage and drive sales. Besides dental, Johnny brings a wealth of experience from other business sectors. He has launched campaigns for some of the world’s most loved brands including L’Oreal, Pepsi, Constellation / Robert Mondavi Wines, Citibank, Mountain Dew, NBC and Nestle. Johnny’s focus is on accountability by collecting data along the entire customer journey to streamline new sales, nurture existing customers and drive referrals.
In Marketing, the reality is you must do the right things, in the right sequence with the right percentages to maximize potential. But the consequences of doing the wrong things, not enough of the right things, or not pulling the biggest levers to grow your practice are magnified 10x. This presentation will show you the LOGIC behind the steps required to market your dental practice effectively. Learn "TANGIBLE UNIQUENESS" and how you can apply this factor to stand out from the crowd. We will also be covering conversion and targeting your "ideal" patients.
- Spread your resources for maximum impact
- Understand data-driven scaling
- Gain recurring patients through reliable retention methods
- Know your predictable revenue
Recommended Audience: Dentist
Ambient Noise Disclaimer: Please note that this course will be held on the Exhibit Hall Floor and will be subject to ambient noise.
The Firegang Dental Marketing grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.