Creative Strategies to Jump-Start Your Whitening Program

Thursday, January 30, 2025

9:00 am – 12:00 pm

Course Code:

323TH

Cost:

$265.00

Credits:

3

CE Hours

Assistant
Hands-On
Hygienist
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Are you utilizing the best marketing strategies to enhance teeth whitening services and attract new patients to your dental practice? If you need more clarification, this course is designed specifically for you! Over 100 million people whiten their teeth yearly, and in 2019, 38.29 million Americans utilized teeth whitening products. This figure was projected to increase to 38.92 million in 2023. However, despite the high demand, drawing people to your dental practice can be challenging as many wellness centers and spas provide similar services.


Moreover, numerous companies offer DIY teeth whitening kits for home use. Depending solely on word-of-mouth marketing to attract patients to your dental practice is no longer adequate. The path to successful teeth whitening marketing starts within your practice and with your team.

Speakers

In this course attendees will:

  • Discover how to motivate your team to talk about the whitening services you provide
  • Understand the difference between carbamide vs. peroxide
  • Conduct a whitening consultation and take the proper records for documentation
  • Perform techniques for in-office, custom tray, and pre-filled trays
  • Discuss and answer frequent questions that patients might have about whitening
Sponsors
The Ultradent Products, Inc. grant has been applied to this course. Thanks to Ultradent Products, Inc. for course materials.

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ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at

ADA.org/CERP