1. Navigate to the Yankee Exhibitor Central
2. Select the objects you are buying. ie: Exhibit Space for contracting for booths
3. Once you've selected your product(s), click on "Log in to Add to Cart" 
4. Enter your <unique email> in the Email box as prompted
   • If you are a first-time user click “Don’t have an account” and follow the prompts
   • If you forgot your password, click "Forgot Your Password" and follow the prompts.
5. Please fill in all sections so we have your most recent information. For booths submitted during the priority point period, payment in full is required. Contracts received after the priority period must include payment in full. Please call for special considerations. Contact jbaumann@massdental.org to set up wire and/or bank transfer payments or if you would like to set up a payment 

This Yankee cart system is like many shopping carts you experience in e-commerce. Please contact us with any questions.

Yankee 2024

Dentists: 5,001
Dental Students: 4,484
Dental Hygienists: 2,540
Dental Assistants: 1,957
Office Personnel: 1,493
Exhibitors: 2,424
Guests/Press: 1,014
Medical Professionals: 136
Technicians: 30
Total: 19079 

Yankee 2023

Dentists:5,138
Dental Students:3,142
Hygienists: 2,700
Assistants: 2,180
Office Personnel: 1,204
DSO Non-Clinical: 87
Technicians: 42
Medical Professionals: 46
Hygienist/Assistant Students: 1,011
Guests/Press:1,063
Exhibitors: 2,356
Total: 18,969

Yankee 2022

Dentists: 4,750
Dental Students: 2,988
Hygienists: 2,360
Assistants: 1,813
Office Personnel: 722
Technicians: 26
Medical Professionals: 40
Hygienist/Assistant Students: 1,567
Guests/Press: 396
Exhibitors: 2,534
Total: 17,196

Yankee Virtual 2021

Basic Pass Holders - 4,503
Power Pass Holders - 3,136
The Yankee attendance numbers include 2,331 dentists.

Yankee 2020 

Dentists: 7,679
Dental Students: 2,296
Hygienists: 5,007
Assistants: 4,042
Office Personnel: 1,045
Technicians: 36
Guests: 889
Press: 27
Exhibitors: 4,065

Total: 25,085

All exhibitors must send an original certificate of insurance to the Massachusetts Dental Society by December 31, 2024.  No exhibitor will be allowed to set up without the required certificate of insurance.

Please refer to these five steps to be sure your certificate of insurance displays the required information.

1. Your company must be listed as the insured
2. You must carry and maintain a minimum of $1 million insurance coverage that provides general liability coverage, coverage against damage to persons and property, and hazard insurance, insuring the exhibitor's property and its exhibit space, to fully protect it and the MDS and the additional insured (see below) against all risks in connection with its exhibit at the Yankee Dental Congress, or under the 2025 Rules and Regulations, or otherwise.
3. Required dates must cover the dates of the expo, including set-up and breakdown: January 28 - February 2, 2025.  Please send the certificate even if it expires by 12/31/24, then send a new certificate after this date.
4. All insurance shall name as additional insured the Massachusetts Convention Center Authority and Freeman.
5. The certificate holder must be listed as follows:

          Massachusetts Dental Society
          Yankee Exhibits
          Two Willow Street
          Southborough, MA 01745

If you do not carry general liability insurance, you may purchase this in the form of event insurance. Information and order forms will also be included in the exhibitor service manual, going out in October.

Yankee 2025 Exhibitor Insurance Brochure

Certificate of Insurance

Contact Us

Avoid paying premium prices, order services by early bird deadlines.

April 7-24

Priority point contract period

April 24

Last day to submit contract for priority point space assignment. Only Yankee 2024 exhibitors are permitted to contract between April 7-24; all other contracts will be held until priority point assignments are confirmed. Discounted booths not available to contract during this time. Notices of first round booth assignments are emailed.

May/June

Notices of priority point booth assignments are emailed

June 28

Deadline for booth cancellation with a full refund. Space canceled or downsized after this date will forfeit 50% of booth fee.

July 31

Contracted companies will be listed in the Program Book

August 30

Balance of booth payment due

September 9

Space cancelled or downsized after this date will forfeit 100% of booth fee

October

Monthly Exhibitor E-Newsletters begin

Exhibitor Service Manual available

October 9

Yankee Housing and Registration open

Housing Bureau opens at 12 noon. Make your housing arrangements online at yankeedental.com.

Registration for booth personnel opens at 12 noon. Register online at yankeedental.com.

December 13

Deadline to submit complimentary show special listing to be promoted in the Digital Buyers Guide, and on the Mobile App, and Web

December 18

Contracted companies will be listed in the On-Site Guide, and on the Mobile App, and Web

December 20

Deadline to submit Early Move-In request form to Yankee Exhibits. (20x20 or larger only)

Deadline to submit booth variance, hanging sign, and laser request forms for approval

December 31

Certificates of Insurance are due to the MA Dental Society. All exhibitors are required to submit a certificate of liability insurance. If you do not carry General Liability Insurance, you may purchase this. See Certificate of Insurance file above.

January 3

Deadline for registering booth personnel to receive badges by mail

Deadline for discounted rates on all Freeman services and furnishings for your booth

Deadline for discounted rates on all MCCA services for your booth (electrical included)

January 16

Deadline to make hotel reservations within Yankee blocks.

Last day to order lead retrieval unit

January 28

Exhibitor move-in and registration opens at 8:00 am.

Please note dates are subject to change

Exhibitor FAQ List

What are the booth fees?

• 10' x 10' corner                              $4,800
• 10' x 10' inline                                $4,300
• 10’ x 10’ discount                          $2,850

Where is the convention located?

Boston Convention & Exhibition Center
415 Summer Street, Boston, MA 02210

What are the exhibit days/times?

• Thursday, January 30
  9:30 am – 5:30 pm

• Friday, January 31
  9:30 am – 5:30 pm

• Saturday, February 1
  9:00 am – 4:00 pm

What is included in a 10x10 space?

• 8' back drape, 3' side rails and drape 
• 7" x 44" company ID sign for booths 300 sq. ft. and under 
• Online presence as part of our interactive floor plan located on the Yankee website 
• Inclusion in Priority Point Assignment for 2025 
• Ability to rent a pre-show attendee mailing list 
• 8 badges per 10' x 10' booth 
• Buying incentives for attendees 
• COMPLIMENTARY Lead retrieval if contracted during Priority Point Assignment (April 7 – 24) DISCOUNTED Lead retrieval after April 24 (both complimentary and discounted must be ordered), $187 value 
• COMPLIMENTARY Expo Only passes for customers (must be ordered), $59 value 
• COMPLIMENTARY Vacuum for first show day, $89+ value 
  Access to Exhibitor Lounge with coffee and light breakfast

How many badges does my company get?

Exhibiting companies will be allowed to register 8 booth personnel per 10x10 booth. Additional booth personnel over the 8 per booth allotment will be charged a $35 fee per registrant. 

How do I register my booth personnel?

Exhibitor booth personnel registration will open October 9. This information will be emailed to the company main contact and will be accessible from the Yankee website.

How do I ship materials to Yankee?

• Advanced Shipping January 6 – 21

Yankee Dental Congress 2025
Exhibiting Company Name
Booth #______
c/o Freeman 
25 Doherty Ave 
Avon, MA 02322

• On-Site Shipping January 27 – 29

Yankee Dental Congress 2025
Exhibiting Company Name
Booth #______
c/o Freeman
Boston Convention & Exhibition Center
415 Summer Street
Cypher Street Entrance
Boston, MA 02210

Return Shipping Sunday, February 2

All freight carriers must be checked in by 8:00 am. All outbound material handling forms must be turned in to the service contractor no later than 8:00 am.

Move-In hours?

• Tuesday, January 28
  8:00 am - 5:00 pm

• Wednesday, January 29
  8:00 am - 6:00 pm

 Booths 20x20 and larger may request early move-in on Monday, January 27.

Move-Out hours?

• Saturday, February 1
  4:00 pm - 11:59 pm

Exhibitors may not start moving out prior to 4:00 pm.

• Sunday, February 2
  12:00 am - 10:00 am

All freight must be checked in and material handling forms must be submitted by 8:00 am on Sunday, January 28.

What if I need assistance on the floor during the event?

You can find Freeman, Mass Convention Center Authority, and Convention Data Services (lead retrieval) on the exhibit floor level 0, out the East side doors and to the right.

May I set up my own booth?

Exhibitors are allowed to set-up and/or dismantle their own booths, provided that they use their own bonafide, full-time employees.

The Yankee Dental Congress 2025 Exhibitor Service Manual will become available in October. Be sure to read through the entire manual thoroughly as there is a great deal of information including deadlines for discount prices.

Freeman- Exhibitor Service Manual (booth furnishings) For questions regarding billing or pricing contact Freeman direct. 508-894-5100 • Freeman Exhibitor Service Manual
Mass Convention Center Authority (electrical, internet, security)  For questions regarding billing or pricing contact the BCEC direct 617-954-2230 or exhibitorservices@massconvention.com
Convention Data Services (lead retrieval) For questions regarding lead retrieval contact Convention Data Services direct, 1-800-746-9734 or xpressleadpro@cdsreg.com

We have contracted with leading companies in the exhibition industry to provide services to exhibitors participating in Yankee Dental Congress. 

Listed below are the official approved vendors for the Yankee Dental Congress. 

Please be advised that Yankee does not provide exhibitor contact information to any companies other than the above listed official vendors.

The order forms and complete information from these vendors will be included in the Freeman Exhibitor Services Manual, emailed to exhibitors in October. If a vendor is not on this list, they have not been approved

WARNING: Third party companies who are not official Yankee vendors, have been soliciting exhibitors for room reservations, lead retrieval units, list rentals, and other trade show products and services. These organizations may misrepresent themselves as Yankee official vendors. Exhibitors may be contacted by fax, e-mail, or phone with offers for cut rate services. If you receive an email from a company trying to sell you a list; please note these are not actual attendee lists and these companies are NOT authorized Yankee vendors. Direct any questions to Yankee Exhibits.